Privacy Policy


Version: 2.0 Global

Privacy Policy Effective Date: 1st February 2024

Mystery Records Limited (referred to as “Mystery”) stands as a prominent entity in the field of music-based entertainment. Serving as the nexus for exceptional artists, innovators, and entrepreneurs, Mystery is committed to pioneering new services, platforms, and business models for the delivery of music and associated content, thereby empowering innovators and fostering new commercial and artistic opportunities in a digitally transformed world.

In alignment with this mission, Mystery operates various services, including websites, applications, and stores (collectively referred to as “Website”), facilitating innovative and engaging connections between our artists and their fans.

This privacy policy elucidates Mystery’s data practices, covering the collection, use, and sharing of data through Website linked to this policy. It also outlines the choices and rights available to you concerning these data practices.

Website linked to this privacy policy are managed by Mystery Records Limited, situated at 27 Old Gloucester Street London WC1N 3AX. In the context of this policy, terms such as “Mystery,” “we,” and “our” pertain to this entity, acting as a data controller responsible for processing personal data in accordance with applicable privacy and data protection laws.

Questions or comments about this privacy policy, our data practices, or requests regarding your privacy rights may be submitted through our Privacy Request Form by clicking here. We are only able to respond to requests related to our data practices through this form.

Please see FAQ regarding how to contact Mystery with questions or requests not related to our privacy practices or your privacy rights.

You may also contact Mystery’s Data Protection Officer, by writing to Mystery Records Limited (ATTN: “Data Protection Officer”), 27 Old Gloucester Street London WC1N 3AX.

In our operation of the Website, we collect the following categories of data:

Category of information

What may be collected

How it is collected, where applicable

Information you choose to provide via the Website or through other interactions with Mystery, such as e-mail, social media, SMS, telephone, or other methods

  • your name,
  • country of residence,
  • e-mail address,
  • phone number,
  • login information, including certain social media profile information if you login with a social media account,
  • gender,
  • age or date of birth,
  • payment card information,
  • billing and/or shipping address,
  • clothing sizes or similar physical descriptions,
  • personal description,
  • photographs or images,
  • comments | Information collected through your use of a website| – IP address and network information,
  • Forms you fill out on our website and our website including subscribing to direct marketing, creating an account, searches, or linking a social media account,
  • Correspondence with us (e-mails, phone transcripts or otherwise);
  • Purchases or orders placed on the App;
  • Participation in forums, chats, or other social media functions on the App;
  • Entering a competition, promotion, or survey;
  • Reporting a problem on the Website or requesting support.

Information collected from third parties

  • name,
  • age or birthdate,
  • address,
  • phone number,
  • gender,
  • household income,
  • device OS,
  • brand affinities,
  • consumer profile category,
  • music intent scores,
  • music concert spend category,
  • music genre interests
  • Consistent with applicable laws, we may match and supplement information you provide, such as your email address or phone number, with data held by third party data providers or data brokers.




We may use information we collect to:

  • Respond to requests and/or queries, including customer support queries,
  • Fulfil orders, process payments, and provide order-related updates,
  • Send requested marketing communications via email, SMS, or direct messages,
  • Advertise our products or the products of third parties that we believe may be of interest,
  • Create segments of users with similar features for ad targeting or seeding lookalike audiences,
  • Operate, measure, and audit online advertisements,
  • Build user profiles to assist us in understanding your interests, create marketing or advertising segments, and predict likely sales, marketing, or advertising outcomes,
  • Train AI or machine learning models that analyse or predict sales, marketing, or advertising outcomes,
  • Personalize and improve our website, products, and services,
  • Administer promotions, contests, or sweepstakes,
  • Operate and administer our website, including troubleshooting, data analysis, testing, research, statistics, and other internal operations,
  • Manage your access to our website, including notifying you of changes to the Website,
  • Analyse usage of our website,
  • Secure our website and prevent fraud or other illegal activities,
  • Resolve disputes and/or enforce our agreements,
  • Comply with legal and regulatory obligations.


In compliance with applicable laws, we may share information about you with third parties to facilitate the uses described above, including:

  • Our affiliates and joint venture partners that we have now or may have in the future,
  • Our business partners, suppliers, agents, and sub-contractors who provide services on our behalf;
  • Relevant Mystery artists and/or their representatives,
  • With other users where you leave comments or otherwise contribute content to an App,
  • Advertisers, advertising networks and social networks,
  • As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part of Mystery,
  • Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity,
  • With your consent or as otherwise disclosed at the time of data collection or sharing.

We will retain the information we collect in accordance with applicable laws and as reasonably necessary for our processing purposes set out under this privacy policy, including resolution of disputes, enforcement of agreements, securing the Website, and to comply with our legal obligations. When personal data is no longer necessary for our purposes, we will delete or de-identify the data.

We will also take steps to ensure that the information we collect is treated securely and in accordance with this Privacy Policy. We have put in place technical and organizational procedures designed to safeguard the information we collect.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect the information we collect, we cannot guarantee its security.

We use third-party partners to enable targeted advertising on third-party social media platforms, websites, and mobile website. These companies collect information through our website to target users and serve ads. Some of these ads may be personalized, meaning that these ads are intended to be relevant to you based on information the companies collect or receive about your use of our website and third-party sites and website over time, including through the use of cookies and other tracking technologies.

Our Website are not directed toward children (as defined by local law) nor does Mystery knowingly collect information from children (as defined by local law) without parental consent except where in compliance with applicable laws.

You may have certain rights regarding our processing of personal data about you. These rights may include access to, rectification, erasure, and/or portability of your personal data. You can exercise these rights by contacting us as described in the “Contact” section. We may take steps to verify your identity before completing your request. Our verification measures vary based on the risk to the individual and may involve confirming access to the relevant email account, providing a government-issued ID or other identification documents, or providing other account details or information that indicates a valid request.

You may also be entitled, in accordance with applicable law, to lodge a complaint with a supervisory authority if you consider that our processing of your personal data infringes applicable law.

Any material changes we may make to our privacy policy in the future will be posted here. Please check back frequently to see any updates or changes to our privacy policy.

Our Website use cookies and other similar technologies to improve your experience and support targeted advertising. For the purpose of this Cookies Policy, cookies, and other similar technologies (like scripts, plug-ins, tags, device fingerprints, Local Stored Objects, beacons, and pixels) are all referred to as “cookies.”

You can find more information about the cookies and other tracking technologies we use, the purposes for which we use them, and make certain choices about cookies through the cookie choices tools available on our website.

Most internet browsers are automatically set up to accept cookies. However, if you want to refuse or delete any cookies (or similar technologies), please refer to the help and support area on your internet browser for instructions on how to block or delete cookies. Please note you may not be able to take advantage of all the features of our website including certain personalized features, if you delete or disable cookies.

For more information on managing cookies, please go to, or visit, which can offer you further information about behavioural advertising and online privacy.